Aspire One Dental is a leading Melbourne dental practice specialising in general, cosmetic and restorative treatments. Crovilo designed and optimised a dedicated Google Ads growth framework built around high-value patient bookings — restructuring search campaigns around specific treatments and establishing precise conversion tracking to deliver 134.69 verified patient leads from 36.9K targeted impressions.
Campaign scope and performance for Aspire One Dental, measured across the full Google Ads search account.
Dental advertising in a major metropolitan area like Melbourne is fiercely competitive. Unoptimised search campaigns spend budget on low-value informational searches rather than patients actively seeking appointments. Prospective patients also move across online booking forms, phone calls and contact requests, so without unified attribution the same enquiry is either missed or counted twice. And capturing top placements for high-intent terms demands strict keyword matching and negative keyword guardrails to keep cost per acquisition under control.
Three layers, built as one performance-driven patient acquisition engine across the booking journey.
Structured campaigns around core high-value treatments — emergency dentist Melbourne, dental implants, porcelain veneers and general dental check-ups. Strict negative keyword lists then filtered out non-converting traffic such as dental assistant jobs, public dental clinics and DIY tooth repair.
Configured tracking for direct click-to-call interactions, online booking engine submissions and contact form enquiries. Primary conversion actions were set to record once per session, ensuring Google Ads Smart Bidding received accurate, un-duplicated lead signals rather than inflated figures.
Geo-targeted ad delivery strictly within Aspire One Dental’s primary patient catchment zones across Melbourne, with ad scheduling optimised so budget deployment aligned with clinic operating hours and peak phone booking times.
Across the reporting window the account delivered 134.69 verified patient leads from 1,610 qualified clicks and 36.9K targeted impressions, at a total campaign investment of $13.8K. With clean, de-duplicated conversion data feeding Smart Bidding, the account could scale toward booked appointments instead of raw click volume.
Source: Google Ads account reporting for Aspire One Dental, 26 Mar 2025 – 19 Oct 2026; conversions recorded on a single-count-per-session basis.
Before this restructure, budget leaked into broad informational dental searches, multi-touch patient journeys across calls, forms and the booking engine were attributed inconsistently, and bidding ran on duplicated lead signals. We rebuilt the campaign structure around treatment intent, installed negative keyword guardrails, unified conversion attribution, and tightened geo and schedule targeting.
Result: 134+ high-value patient enquiries for emergency care, routine check-ups and cosmetic procedures; 36.9K high-intent local searchers reached; and clean bidding signals maintaining predictable patient acquisition costs.
We’ll audit your campaign structure, your keyword and negative lists, and your conversion tracking to find where your leads — and your budget — are leaking.
