InStyle Gates designs, manufactures and installs bespoke driveway gates, automated sliding gates and custom fencing solutions across Australia. Crovilo deployed a targeted Google Ads lead-generation strategy focused on high-intent residential and commercial clients — aligning campaign targeting strictly with custom gate installation and automation inquiries to deliver 48.00 verified quote leads from 17.8K targeted search impressions.
Campaign scope and performance for InStyle Gates, measured across the full Google Ads search account.
Bespoke manufacturing and home improvement trades face a specific paid advertising problem. Search campaigns waste budget on DIY installation guides, cheap off-the-shelf gate parts and repair-only searches. Custom gate installations also carry longer decision cycles — buyers want a detailed quote, not an impulse purchase — which demands high-relevance ad copy. And without unified tracking across phone calls and quote submission forms, bidding algorithms never see clean conversion signals for high-value contracts.
Three layers, built as one high-value quote generation framework across the enquiry journey.
Targeted high-converting search terms such as custom driveway gates, automatic sliding gate installation, aluminium slatted gates and electric gate installers near me. Strict negative keyword boundaries then excluded non-commercial traffic such as DIY gate hinges, Bunnings gates, gate latch repair and used gates.
Configured conversion tracking for direct website phone calls and dynamic quote form submissions. Primary lead goals were set to count once per user session, providing clean, honest data signals to Google Ads Smart Bidding algorithms.
Focused daily ad spend on peak commercial hours when property owners and builders actively seek custom installation quotes, and optimised geographic targeting to align strictly with InStyle Gates’ primary service and installation coverage areas.
Across the reporting window the account delivered 48 verified custom gate inquiries from 1,290 qualified clicks and 17.8K targeted impressions, at a total campaign investment of $4.87K. A 7.25% click-through rate showed exceptional ad relevance among qualified local property owners and builders.
Before this build, budget leaked into DIY guides, cheap gate parts and repair-only searches, quote requests arriving by phone and form went unmeasured, and broad budget allocation spread spend across low-value hours and areas. We rebuilt the campaign around installation intent, installed negative keyword boundaries, mapped call and quote-form conversions, and concentrated budget on peak commercial hours and core service areas.
Result: 48 verified custom gate inquiries forming a strong pipeline for design and automation projects; 7.25% ad relevance among qualified local buyers; and 17.8K targeted searchers reached, establishing Google Ads as a profitable sales acquisition channel.
We’ll audit your campaign structure, your keyword and negative lists, and your conversion tracking to find where your leads — and your budget — are leaking.
