Steam Experts had a Google Ads account that wasn’t generating traffic, clicks, or conversions. We rebuilt the campaign around high-intent searches, fixed conversion tracking, and turned the account into a measurable lead-generation system.
All figures from the client’s Google Ads account. No numbers estimated or rounded up.
Steam Experts had an inactive Google Ads account with 0 impressions, 0 clicks, and 0 conversions. The campaign lacked focused keyword targeting, reliable conversion tracking, and the structure needed to reach customers actively looking for cleaning services.
We focused on getting the fundamentals right before scaling the campaign.
Built localized campaigns around searches such as “steam cleaning near me,” “carpet steam cleaning,” “tile and grout cleaning,” and “upholstery cleaning.”
Added strict negative keywords to prevent spend on searches for DIY cleaners, machine rentals, equipment, and repairs.
Connected Google Tag Manager and Google Ads to track phone calls, website enquiries, and quote requests as primary conversions.
The account went from zero activity to 74 verified conversions between August 15 and September 10, generating a steady flow of phone calls and online quote requests.
Source: the client’s Google Ads account, reporting window August 15 – September 10, 2026.
Before the campaign was rebuilt, there was no meaningful traffic and no measurable lead flow. We created the structure, targeting, tracking, and optimization needed to turn Google searches into real business enquiries — moving impressions from 0 to 7,820, clicks from 0 to 425, and verified leads from 0 to 74.
Note: all figures above come directly from the client’s Google Ads account data and the shared reporting sheet — no numbers were estimated or rounded up for effect.
We’ll look at your Google Ads, your tracking, and your website to find where your money is being lost and where more qualified leads can come from.
